My Facebook news feed seems to have been taken over by maps of the US covered in pink.
Took me a bit to remember where I’ve visited. Click through and test your memory of where you’ve been! What’s one place you want to go still?
Many thanks to Debra (@momsofamerica) for having me join her at the #FallFitness event at the Microsoft Store! Great to see friends join us to jump start getting fit – especially the day before Halloween!
Such a great time seeing the new wearable tech from Microsoft, but also checking out the XBOX ONE! Definitely motivating to watch my friend Jose (@jose_a_24) doing the workout and flexing his muscles!
Earlier in the morning, a friend had mentioned Microsoft launching new wearable tech. I had also seen a couple tweets about the new Microsoft Band. Was super excited the store had it so we could take a look!
The band looked cool sitting on the display. Of course, I really wanted to check it out so, the staff were very friendly in explaining the band and how it worked… plus, they showed us the cool features! Check out the different screens below!
And to see it all in motion … here’s a quick video!
Yes, I had to test the band and check my heart rate! Not too bad, but there’s always room for improvement!
Looking forward to hearing what folks think about the Microsoft Band. If you got one, let me know what you think of it!
#Fitness #Fun & #Prizes, Oh My!
With the holidays coming up, I would like Invite you to join Debra @MomsofAmerica, Grace @Gracenote, and myself at a Fitness event being held at The Microsoft Retail Store in Tyson’s Corner VA this Thursday, October 30th.
The Microsoft Store is hosting a fun fitness day before the biggest candy eating holiday of the year and Microsoft wants to help you get a head start on your health and fitness goals by staying active & fit through some fun fitness classes! The classes will be held from 12 pm to 6:00 pm and many other entertaining activities for the whole family will be available!
So bring yourself, your friends and your kids to join us at this fun blend of #Tech & #Fitness #DCEvent #FallFitness fitness meet up! Also, be one of the stores first 150 consumers and receive in-store giveaways!
If you would like to share this with friends on social media, please use the hashtag #FallFitness. We look forward to seeing everyone there!
Location: Tysons Corner, VA (http://content.microsoftstore.com/en-us/detail/tysonscorner)
RSVP below to let me know you are coming!
“This is the secret sauce to everything that comes before and after, and it’s so simple: Most social touchpoints your audience will have with your product or brand or whatever is not the bells and whistles campaigns you put together at great expense, but rather the day-to-day social management of all your channels. That’s how they meet you, and that’s where they come to thank you, and it’s where they are going to voice their discontent. So be there for them, take care of them, and give them what they came to you for in the first place.” ~ Andrew White
You know, for a person that doesn’t really blog, typing these things up starts to get a little strange. I should be reading instead of writing, but Tiffany Reisz’ book doesn’t come out for a couple more months and E.L. James probably won’t have anything until next year. Maybe.
So, what does this post mean? Think the title gives a bit away.
What happens when you go from being touted as one of the brands that best uses social media to one where hardcore fans and brand ambassadors aren’t engaged and one even stops participating? What happens when Twitter says your brand had the most successful Twitter campaign ever and the brand stops using the hashtag for that campaign?
Yes. Disappointment. Not in Audi USA or Audi AG as a company that makes cars that I’m absolutely head over heels in love with… but disappointment in what has happened with Audi’s social media. Some of you may remember my sadness about Audi’s change from M80 to HUGE and probably when I was a bit more than upset about the change when HUGE didn’t come out running on day one with anything to wow fans.
I feel as though it’s gotten worse. I want to be nice and have faith that they’re going to come around, but the last few weeks haven’t given me much to go on. Shall we cover a few of the reasons why?
Do I still care about Audi? Would I really be able to come up with all of the words for this post if I didn’t?! My loyalties are with Rockville Audi and their amazing team in sales and service. They’ve gone above and beyond on everything I’ve asked for and even more for things I never considered. The team at Audi of America HQ have always been more than welcoming, engaging and kind.
I admit. I expect a lot from Audi’s social media team. It took time, but M80 grew the brand’s online presence into something worth looking forward to on a daily basis. When you have one agency leaving on such a high note, you have to expect the incoming agency would come in ready to go. But no… the last 12 weeks have felt like it’s been on-the-job training for them. I hope HUGE didn’t play all their cards when they did their presentation to bid and win the contract. Because if this is all they have to offer, is that crash silent because those that cared are no longer around to hear it?
A few things happened over the past couple of days that has gotten the chatty part of me thinking.
A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. – Scott Cook, Founder of Intuit
March 1… a new agency took over the social media reigns for @Audi of America. A change a few of us weren’t so happy about. Some Audi fans noted on Twitter that the new agency hadn’t taken the opportunity to bridge the gap and come in on their first day swinging. We waited. Nothing.
Today, I visited @Rockville_Audi to catch up on a few details for Cars, Cars & Cars and sort out paperwork for my A4. We talked about Kundenbegeisterung and how current and longtime Audi fans are creating new Audi fans. The discussion turned to why the new social media agency needed to make sure they connected with existing fans.
Recently, Kevin Shively wrote What Can Audi Teach You About Your Twitter Metrics. I’ve shared it a few times, but there’s a key point regarding a brand’s most engaged followers:
These people are brand ambassadors. Keep them engaged, happy and feeling included. This will help them promote your content in a way you couldn’t do on your own. – Kevin Shively
Well, they haven’t connected leaving a few of us wondering if they will and do we have to start all over with getting them to listen. Isn’t relationship building through social media about engagement: listening to your fans and making them part of the story?
About two years ago, I tweeted Audi about #WantAnR8 almost daily. The previous social media team would reply with a few zingers that encouraged me to keep tweeting and friends began tweeting to Audi for me. What happened after that became the most successful Twitter campaign – ever. Why? Because Audi made me part of their story.
It would be disappointing to see all the hard work Andrew White and Paul Meyers put into building Audi’s successful presence online go to waste. With the Kundenbegeisterung mission, I have faith that Audi believes that doing business is based on relationships. Yet, I feel the new social media team missed out on a huge opportunity this weekend. Failing to address brand ambassadors and completely missing the first day on the job makes me wonder what lies ahead.
If I actually took the time to blog, I think next week, there could be a post titled “What happens when your new social media team disappoints your fans?” Brands need their fans, right? I mean, what brand doesn’t need someone that loves their product and talks highly of their product and doesn’t have to pay them?! Change hasn’t happened yet, but we are just a few days away. I sense that I could easily find the words to make a post next week. Heck, I’m finding a few words now to even type this.
Sure, change is something we generally have to accept. We need change to move forward, but what if change is happening at what feels like the wrong time? If you haven’t guessed, I’m talking about Audi and their social media team. M80 (which means @white & @thepaulmeyers) part ways with @Audi at the end of the month. After a few years of building a strong social presence on Twitter, Facebook and Instagram, Audi of America has elected to give the contract to another agency. I have no idea why, but I’m guessing creating one of the most successful Twitter campaigns ever and having one of the top tweets during the Super Bowl blackout wasn’t taken into consideration.
So, aside from being upset about the change, what else has me typing all of this? A tweet directed at me and one that I reshared with additional comment. Can you guess which one?
Generic tweet in reply to my tweet about the new agency coming in. What’s wrong with it? Not so much, except you won’t find it online anymore. Deleted. Poof. Gone. Why delete it? I don’t know. But if it’s any indication of what’s to come, I’m already disappointed.
The new agency has some big shoes to fill. The M80 team has been the voice of Audi online and have accomplished much. Part of me feels like March 1st comes along and that’s the first day the new agency decides to punch in and go to work. May be good for those that think social is 9 to 5 or even those that think it’s just another account… but not good enough if you’re trying to find new ways to wow your fans.
So, I have over 175 pics from the weekend. Strange thing is that there aren’t many of *ME* in the car. Of course, I was driving which means I couldn’t hold the camera! LOL Hopefully, friends that were with me will have pictures of me actually in the car!
Here’s a snapshot from Rockville Audi though! I went there after the rain stopped on Saturday afternoon and wanted to pick up something to wipe down the car. Just missed the parts department though. They were closed by the time I got there. I’ll blame Saturday afternoon traffic on Rockville Pike! So, the guys at Rockville Audi offered to clean up the car for me.
Look! All shiny and you can see the Saddle Brown sparkle in the sun!