If I actually took the time to blog, I think next week, there could be a post titled “What happens when your new social media team disappoints your fans?” Brands need their fans, right? I mean, what brand doesn’t need someone that loves their product and talks highly of their product and doesn’t have to pay them?! Change hasn’t happened yet, but we are just a few days away. I sense that I could easily find the words to make a post next week. Heck, I’m finding a few words now to even type this.
Sure, change is something we generally have to accept. We need change to move forward, but what if change is happening at what feels like the wrong time? If you haven’t guessed, I’m talking about Audi and their social media team. M80 (which means @white & @thepaulmeyers) part ways with @Audi at the end of the month. After a few years of building a strong social presence on Twitter, Facebook and Instagram, Audi of America has elected to give the contract to another agency. I have no idea why, but I’m guessing creating one of the most successful Twitter campaigns ever and having one of the top tweets during the Super Bowl blackout wasn’t taken into consideration.
So, aside from being upset about the change, what else has me typing all of this? A tweet directed at me and one that I reshared with additional comment. Can you guess which one?
Generic tweet in reply to my tweet about the new agency coming in. What’s wrong with it? Not so much, except you won’t find it online anymore. Deleted. Poof. Gone. Why delete it? I don’t know. But if it’s any indication of what’s to come, I’m already disappointed.
The new agency has some big shoes to fill. The M80 team has been the voice of Audi online and have accomplished much. Part of me feels like March 1st comes along and that’s the first day the new agency decides to punch in and go to work. May be good for those that think social is 9 to 5 or even those that think it’s just another account… but not good enough if you’re trying to find new ways to wow your fans.